From: http://ping.fm/YvCBV
VerticalResponse Email Marketing Blog for Small Business: 29 Ways to Collect Email Addresses for Your Business - StumbleUpon
There are a ton of ways to get people to sign up for your email marketing offers. I've put together a list for you to read, so you know all of the ways you can be growing your list.
- Put an offer on the back of your business cards to get people to sign up for your newsletter.
- Tradeshows - Bring a clipboard or sign-up book with you to tradeshows and ask for permission to send email to those who sign up.
- Include a newsletter sign-up link in your signature of all of your emails.
- Send an opt-in email to your address book asking them to join your list.
- Join your local chamber of commerce, email the member list (if it's opt-in) about your services with a link to sign up to your newsletter.
- Host your own event - Art galleries, software companies (one here has a party every quarter and invites the neighboring businesses), retail shops, consultants (lunch & learn) can all host an event and request attendees to sign up.
- Offer a birthday club where you give something special to people who sign up.
- Incentivize your employees - Give them $ for collecting VALID email addresses.
- Giving something for free like a PDF? Make visitors sign up to your opt-in form before you let them download it.
- Referrals - Ask you customers to refer you, and in exchange you'll give them a discount.
- Bouncebacks – Get them back! - Send a postcard or call them asking for their updated email address.
- Trade newsletter space with a neighboring business, include a link for their opt-in form and ask them to include yours in their newsletter.
- SEO - Make sure you optimize your site for your keywords. You need to be at the top of the natural search when people are looking for your products or services.
- Giveaways - Send people something physical and ask for their email address as well as their postal address.
- Do you have a postal list without emails? Send them a direct mail offer they can only get if they sign up to your email list.
- Include opt-in forms on every page on your site.
- Popup windows - When someone attempts to leave your site, pop up a window and ask for the email address.
- Include a forward-to-a-friend link in your emails just in case your recipient wants to forward your content to someone they think will find it interesting.
- Include a forward-to-a-friend on every page of your site.
- Offer a community - Use Ning as your easy-to-set-up community and have your visitors interact and sign up for your newsletter.
- Offer "Email only" discounts and don't use those offers anywhere but email.
- Telemarketing - If you've got people on the phone, don't hang up until you ask if you can add them to your newsletter.
- Put a fishbowl on your counter and do a weekly prize giveaway of your product - then announce it to your newsletter. Add everyone who put their card in on to your newsletter list.
- Include an opt-in form inside your emails for those people who get your email forwarded to them.
- Tradeshows - Collect business cards and scan them into a spreadsheet. Make sure you ask permission to send email to them, then mark the card.
- Use Facebook - Host your own group and invite people to it, then post new links often. From time to time, post a link to sign up for your newsletter.
- Use Facebook - Post the hosted link from your newsletter into Linked Items to spread the word.
- Use Facebook - Include an opt-in form on your Facebook Fan page.
- Use Twitter - Twitter the hosted link of your email campaign every time you launch.
/* This was originally a comment made in response to a hacker news thread titled: Ask HN: How to become a millionaire in 3 years? . The comment has over 200 upvotes, which means people found it useful. I decided to add more thoughts, refine existing ones, and put it in a permanent place. This is just my own humble advice and I hope it’s useful for entrepreneurs. */
I move forward the only direction
Cant be scared to fail in Search of perfection
-Jay-Z, On To The Next One
I’m going to go and replace 3 years with a “short time frame”. Some things to focus on:
Market opportunity- A million dollars is not a lot in the grand scheme of things, but it certainly is a lot if the market opportunity is not large enough. Even if you put Bill Gates and Steve Jobs as founders in a new venture with a total market size of 10 million, there is no way they could become too wealthy without completely changing the business (ie- failing).
Inequality of information- Find a place where you know something that many undervalue. Having this inequality of information can give you, your first piece of leverage.
Leverage skills you know- You can go into new fields such as say Finance, but make sure you’re leveraging something you already know such as technology and/or product. Someone wanted to start a documentary with me. I said that would be fun, but it would be my first documentary regardless of what happened. There was a glass ceiling due to that. If I do something leveraging a skill I know, I’m already ahead of the game.
Look in obscure places- We’re often fascinated with the shiny things in the internet industry. Many overlook the obscure and unsexy. Don’t make that mistake. If your goal has primarily monetary motivations, look at the unsexy. One example would be email newsletters, which I’ve profiled before.
Surround yourself with smart people- Smart people whom are successful usually got there by doing the same and have an innate desire to help those do the same. It’s the ecosystem that’s currently happening with the paypal mafia and can be traced all the way back to fairchild semiconductor.
Charge for something- Building a consumer property dependent upon advertising has easily made many millionaires, but it isn’t the surest path. It takes a lot of time and scale, which due to cashflow issues will require large outside investment probably before you are a millionaire. Build something that you can charge for. That’s how business has worked for thousands of years prior to the 1990s. Make something, charge for it, repeat it. DHH explains this really well at Startup School 08.
Information Products Are Valuable- E-Books, screencasts, And anything that can teach others to be good at something is a very lucrative business. Look at guys like peepcode… they’re killing it. There are also things like Parrot Secrets, which make 400k a year. Bonus points if the information helps a person make money (directly or indirectly) or improves their self image. Fyi, this doesn’t mean sell snake oil ebooks. That may get you a somewhere in the 5 figures, but word will spread that your shit smells.
Your primary metric shouldn’t be dollars- If you’re going after a big enough market and charging a reasonable amount, you can hit a million dollars. Focus on growth, customer acquisition costs, lifetime value of the customer, and churn.
Get as many distribution channels as possible- There is some weird sense that if you build something they will just come. That a few “like”+retweet buttons and emails to editor@techcrunch.com will make your traffic explode + grow consistently. It fucking won’t. Get as many distribution channels as possible. Each one by itself may not be large, but if you have many it starts to add up. It also diversifies your risk. If you’re a 100% SEO play, you’re playing a dangerous dangerous game. You’re fully dependent upon someone else’s rules. If Google bans you, you will be done. You could easily replace the SEO example with: App store, facebook, etc.
Go with your gut and do not care about fameballing- Go with what your gut says, regardless of how it might look to the rest of the world. Too often we (I) get lost in caring about what people think. It usually leads to a wrong decision. Don’t worry about becoming internet famous or appearing on teh maj0r blogz. Fame is fleeting in the traditional sense. Become famous with your customers. They’re the ones that truly matter. What they think matters and they will ultimately put their money where their mouth is.
Be an unrelenting machine- Brick walls are there to show you how bad you want something. Commit to your goals and do not waver from them a one bit regardless of what else is there. I took this approach to losing weight and fitness. I have not missed a single 5k run in over a year. (Here’s how I lost 50 pounds btw). It did not matter if I had not slept for two days, traveling across the country, or whatever else. If your goal is to become a millionaire, you need to be an unrelenting machine that does not let emotions make you give up / stop. You either get it done with 100% commitment or you don’t. Be a machine.
If it’s a mass market “trend” that’s all over the news, it’s too late- This means the barriers to entry are usually too high at this point to have the greatest possible chance of success. Sure you could still make a lot of money in something like the app store or the facebook platform, but the chances are significantly less than they were in the summer of 08 or spring of 2007. You can always revisit past trends though. Peter Cooper and I clarified some of the semantics about what is a trend over here.
If you do focus on a dollar amount, focus on the first $10,000- This usually means you’ve found some repeatable process / minimal traction. ie- if you’re selling a $100 product, you’ve already encountered 100 people who have paid you. From here you can scale up. It’s also a lot easier to take in when you’re looking at numbers. Making 1 million seems hard, but making $10,000 doesn’t seem so hard, right?
Be a master of information- Many think it might be wasteful that I spent so much time on newsyc or read so many tech information sites. It’s not, it’s what gives me an edge. I feel engulfed.
Get out and be social- Even if you’re an introvert, being around people will give you energy. I’m at my worst when I’m isolated from people and at my best when I’ve at least spent some time with close friends (usually who I don’t know from business.)
Make waves, don’t ride them- There was a famous talk Jawed Karim gave from youtube. He described the factors that made youtube take off in terms of secondary/enabling technologies. I think they included (1- broadband in the home 2- emergence of flash, so no codecs required 3- proliferation of digital cameras 4- cheap hosting 5- one click upload 6- ability to share embed). Find those small pieces and put them together to make the wave. That’s what youtube did imho. The other guys really just rode the wave they created (which is okay).
Say no way more than you say yes- I bet almost every web entrepreneur has encountered this: You demo your product / explain what you’re doing and someone suggests that you do “X feature/idea”. X is a really good idea and maybe even fits in with what you’re doing, but it would take you SO FAR off the path you’re on. If you implemented X it would take a ton of time and morph what you’re doing. It’s also really really hard to say no when it comes from someone well respected like a VC or famous entrepreneur. I mean how the fuck could they be wrong? Hell, they might even write me a check if I do what they say!!!!! Don’t fall for that trap. Instead write the feedback down somewhere as one single data point to consider amongst others. If that same piece of feedback keeps coming up AND it fits within the guidelines of your vision, then you should consider it more seriously. Weight suggestions from paying customers a bit more, since their vote is weighted by dollars.
Be so good they can’t ignore you- I first heard this quote from Marc Andreessen, but he stole it from Steve Martin. Just be so good with what you do that you can’t be ignored. You can surely get away with a boring product with no soul, but being so good you can’t ignore is much more powerful.
Always keep your door/inbox open- You never know who is going to walk through your door + contact you. Serendipity is a beautiful thing. At one point Bill Gates was just a random college kid calling an Albuquerque computer company.
Give yourself every opportunity you can- I use this as a reason why starting a company in silicon valley when it comes to tech is a good idea. You can succeed anywhere in the world, but you certainly have a better chance in the valley. You should give yourself every opportunity possible, especially as an entrepreneur where every advantage counts.
Give yourself credit- This is the thing I do the least of and I’m trying to work on it. What may seem simple+not that revolutionary to anyone ahead of the curve can usually be pure wizardry to the general public, whom is often your customer. Give yourself more credit.
Look for the accessory ecosystem- iPod/iPhone/iPad case manufacturers are making a fortune. Armormount is also making a killing by making flat panel wall mounts. Woothemes makes millions of dollars a year (and growing) selling Wordpress themes. There are tons of other areas here, but these are the ones that come to mind first. If there’s a huge new product/shift, there’s usually money to be made in the accessory ecosystem.
Stick with it- Don’t give up too fast. Being broke and not making any money sucks + can often make you think nothing will ever work. Don’t quit when you’re down. If this was easy then everyone would be a millionaire and being a millionaire wouldn’t be anything special. Certainly learn from your mistakes + pivot, but don’t quit just because it didn’t work right away.
Make the illiquid, liquid- I realized this after talking to a friend who helps trade illiquid real estate securities. A bank may have hundreds of millions of assets, but they’re actually worth substantially less if they cannot be moved. If you can help people make something that is illiquid, liquid they will pay you a great deal of money. Giving you a 20-30% cut is worth it, when the opposite is making no money at all.
Productize a service- If you can make what might normally be considered a service into a scaleable, repeatable, and efficient process that makes it seem like a product you can make a good amount of money. In some ways, I feel this is what Michael Dell did with DELL in the early days. Putting together a computer is essentially a service, but he put together a streamlined method of doing things that it really turned it into a product. On a much smaller scale, PSD2XHTML services did this. It’s a service, but the end result + what you pay for really feels like a product.
Look For Something That Is Required Or Subsidized By Law- Motorists are required to have insurance, public companies have to go through sarbox laws, doctors get tens of thousands of dollars for EHR systems, etc. Look for something that is required by law and capitalize on that. Usually things that are required and/or subsidized by law are mind numbing with complexities. Find a way to simplify that process.
Make Sure You’re Robbing A Bank- When Willie Sutton was asked why he robbed banks, he said because that’s where the money is (Thanks to edw519 for this phrase). Make sure whatever you’re going after is where the money actually is ie- a customer that will pay you. Consumer markets are tough, especially with web based products. People expect everything to be free. Businesses are usually your best bet.
Don’t Be Emotional- Emotions can let you make stupid decisions. It can make you not walk away because you’re attached to something. Most importantly it will lead to indecision and a loss of confidence. Put your emotions into your product or save them for your lover, family, friends,etc.
Don’t Leave Things Up to Chance- People feel that things will just work out due to carpe diem. They usually don’t People can be unreliable, deals can fall through, and shit will always happen. Prepare for multiple scenarios and contingencies. You can mitigate this by working with smart AND reliable people.
Raise Revenue, Not Funding- Everyone is always so damn fixated on getting funded because it’s the cool thing to do. Focus on getting people to pay you at first and then scale things outwards with funding IF and WHEN you need it. If your goal is to make a million dollars in three years, funding probably isn’t the way to go. VCs won’t let you take a salary of ~300k per year. Selling a company in <>
Don’t Get Comfortable- You will probably get comfortable somewhere around 200k, maybe less or more, but it will certainly be before 1 million dollars. If you get comfortable you start getting off balance and having the hunger to move forward. Reward yourself a little bit, but live as frugally as possible. I have friends who have made some okay money, but blow it all away on stupid shit because they got comfortable.
Look For Those Who Are Comfortable- Who is comfortable in a certain industry? Go in and knock them off their hammock so they spill their mojitos on themselves. This can also be considered stagnation. Industries often mature and people get comfortable keeping the status quo. Stagnation is the mid-life crisis for a former trend. This is usually a good point to come in with something.
Don’t Skimp on the Important Things- When it comes to things that need to be reliable such as infrastructure, delivery, or even your own personal tech equipment – don’t skimp out. These are the tools that ensure reliability and your product being delivered. You can skimp on the office space, the desks, coach airfare, budget motel in mountain view,etc.
Companies Spend Just as Much or More On Services as they do On Software- Paying for the ERP, CRM, or custom built system is just the first step. There’s the maintenance, training, and service contracts.
Keep The Momentum Going- I’ve had projects where things were moving a million miles an hour, then BOOM, they just lost a lot of momentum. That is the worst possible thing you can have happen. Keep moving the ball everyday.
Listen (or read the transcriptions of) to Every MixergyInterview You Can- Most of my audience will probably know about Mixergy, but I can’t let a single reader leave without making sure they know it exists. It is by far the most practical resource on the Internet if your goal is to do well. Andrew has interviewed entrepreneurs from all walks of life with varying levels of success. Most of them had real business models and bootstrapped. Most importantly, he finds out what specifically led to their success. Link to Mixergy.
Last, but not least: Learn How To Filter- I just wrote upwards of 2,200 words. Some of the points are even contradictitory. Start adding in other sources of information and you will feel like you’re being pulled in a five million directions. You then become indecisive. Take in information and then filter the good bits while synthesizing them to be a part of your overall plan. What works for person A doesn’t always work for person B.
Why Page Speed Matters
The first warning that site speed was on Google’s radar came last November, when Cutts said there was “strong lobbying” inside Google to account for site speed as a new ranking factor. Speaking at SMX West last month, Google’s Maile Ohye showed a slide indicating that delays of under a half-second impact business metrics.
In addition to the numerous studies over the years that show Internet users prefer fast pages, Singhal says Google ran its own testing on how users respond to page speed, including experiments on Google.com. Singhal and Cutts point to a June 2009 blog post on the Google Research Blog that talked about how Google purposely slowed down its search results to measure the impact on search behavior.
Our experiments demonstrate that slowing down the search results page by 100 to 400 milliseconds has a measurable impact on the number of searches per user of -0.2% to -0.6% (averaged over four or six weeks depending on the experiment). That’s 0.2% to 0.6% fewer searches for changes under half a second!
“When we slow our own users down [on Google.com], we see less engagement,” Singhal says. “Users love fast sites. A faster web is a good thing all around.”
How Google Measures Page Speed
Singhal says there are two primary ways Google will measure page speed:
How a page responds to Googlebot
Load time as measured by the Google Toolbar
In December, Google added a page speed report to Webmasters Tools in the “Labs” section. The report shows how fast your site loads, specifically calls out several pages on your site, and offers suggestions to improve page speed.
Where Page Speed Fits in Google’s Algorithm
Google’s algorithm has about 200 different ranking factors, and even though Google is taking the unusual step of publicly announcing a new factor, Cutts says site owners shouldn’t overestimate the impact of page speed on rankings.
“Quality should still be the first and foremost concern [for site owners],” Cutts says. “This change affects outliers; we estimate that fewer than 1% of queries will be impacted. If you’re the best resource, you’ll probably still come up.”
Singhal says the focus remains on improving the user experience on Google.com, and the company can’t do that if it gets the relevance of search results wrong. “We want to return faster sites,” he says, “but not at the expense of relevance.”
Final Thoughts
Page speed is in place now as a ranking factor on Google.com, and has been for a couple weeks. If your site was going to be impacted, it probably would’ve happened already. Google plans to monitor the results of this change and eventually expand the use of page speed as a ranking factor in other countries.
One last note: Google says this ranking change has no relation to its upcoming Caffeine rollout, which is about how Google indexes the web, not how it ranks pages.
From: http://searchengineland.com/google-now-counts-site-speed-as-ranking-factor-39708
To try to understand—let alone guess—the future of video advertising, one needs to start by looking at the biggest trend in media over the past few decades. In November 2006, Bear Stearns Cable and Satellite analyst Spencer Wang published a study called “Why Aggregation & Context and Not (Necessarily) Content are King in Entertainment”. While Bear Stearns has since been acquired by JP Morgan and is now a mere footnote in business books, the study’s findings are more relevant than ever. Let’s examine 8 key factors behind online video consumption
Factor 1: Media is Fragmenting
According to a recent NY Times article, in the 1952-53 season, more than 30% of American households watched NBCduring prime time, according to Nielsen. In fact, up until twenty years ago, you could buy a 30-second spot on CBS, NBC or ABC and reach “everyone.” Today, NBC’s prime time reach is 5%. Sure, NBC is lagging CBS and ABC, but neither the Tiffany network nor Disney’s counterpart is faring much better. The secret’s out: fewer people watch TV and teenagers spend every waking minute connected to the Internet, increasingly through the mobile web.
Factor 2: Deportalization is Here to Stay
As the media world becomes fragmented and consumers move online, the Web is following a similar path, known as deportalization: the move away from the dominant portals of old, as social networks gain huge followings and vertical niche sites gain smaller, but more loyal, followings.
Ten years ago, you could buy a banner on MSN, AOL or Yahoo and reach “everyone” on the Web. Five years ago, you could get the same result by buying a text link through AdWords and reach consumers who were either searching directly on Google.com, or surfing on the countless number of websites that were part of Google’s publisher network through AdSense.
Suffice to say, times have changed. In fact, less and less often do consumers even seek out content by actually going to a given site. To paraphrase Jeff Jarvis, if something is important, it will find me, be it via newsletter,Facebook, Twitter or a shared link in an email. In fact, Facebook might very well be the last giant Web property and when it launched Facebook Connect, it too began to extend its tentacles across the Web. Twitter’s growth hasmaintained thanks to its off-site (API) growth, while YouTube exploded due to its open embeddable nature from the get-go.
However, after YouTube sold to Google for $1.65 billion and the site’s aggregate traffic soared, some video producers tried to find a way to generate an audience—and revenues—outside of YouTube in order to build a legitimate business. In other words, media is becoming fragmented, the Web is becoming deportalized, and the front line of it all is online video.
Factor 3: Content is Not a Zero-Sum Game
If we return for a second to television, it’s worth noting that with the advent of cable television, as the number of channels rose, so did overall content consumption.
Analogously, as the number of content producers and distribution points increases online, consumption increases exponentially. For proof, look no further than the recent comScore figures touting over 31 billion videos were viewed in November 2009.
Factor 4: Content is King?
Indeed, to paraphrase Viacom’s Chairman Sumner Redstone: content becomes more important than distribution mechanisms; as new channels of distribution creep up, it is the content that is always going to be necessary, hence the adage “content is king”. If you fast forward to 2010, it’s true that with all of these social media aggregation and distribution tools, you are seeing media rise to the surface. No one, after all, cares about the pipes; it’s what flows through the pipes that matters. The context—Facebook, Twitter, email—in which people are introduced to media and consume it is becoming more important than the content itself. Content is no longer king, context is.
Factor 5: Demand for Content is Elastic, Supply of Funds is Not
The problem, as you can imagine, is that while it’s perfectly plausible for global advertising to grow, it will not grow fast enough to feed all of the mouths at the creative table. As “consumer touch points” increase, the number of people that each piece of content reaches becomes smaller at the time of publishing/broadcast but can grow over time. That’s the theory, anyway.
This is a double-whammy trend. It is negative because the audience for something (and corresponding revenue) will be less than what the most popular event on television will be, which partially explains the cachet television still has over its online brethren.
But it is also a positive trend in that as a content owner you will be able to derive more revenue over the course of the content’s shelf life. Don’t get me wrong, syndication on television is an enormous revenue stream, but that is not an option for all programming, whereas online, technically, anything has both a shot at building an audience and having some kind of residual revenue stream. The problem is that there is no vetting process per se online so the lowest common denominator can be zero.
Factor 6: Chasing Hits Has Proven Futile
Ultimately, overall consumption of media will increase but hits become less frequent and each hit will become more niche. The stats support this hypothesis, despite YouTube’s aggregate size and macro-level success, each clip’saverage viewership shows that regardless of whether the video is user-generated, premium or super-premium (for a definition of the differences click here), on average:
- It will garner 500 views over time
- 25% of those views will come in the first four days and
- by and large, only the first 30 to 60 seconds will be watched.
Factor 7: Discovery vs. Recovery
Exasperating matters is how content is actually unearthed. To borrow from John Battelle’s breakdown of search: videos are found via recovery and discovery.
Statistics show that:
- 45% of views come from direct navigation where a user goes to YouTube and searches to “recover” something they have already seen or are actively looking for. Of course, YouTube is the world’s second largest search engine and most of those searches are now conducted on YouTube.com, which reinforces the argument that YouTube is now the best Internet M&A of all time.
- The other 55% of the time, users stumble upon a video and “discover” it. That is right, over half of the time, users land on something randomly.
In other words, while traditional media views the web as a place where pirates turn to to rip off their copyright, the truth is, only half of all of the content consumed is actually searched for, the other half is stumbled upon, meaning you actually have to distribute it widely enough to increase the likelihood that people even notice it, let alone give a damn!
This is why you need both lots of content and a diversity of it. Indeed, Time.com former Managing Editor Josh Tyrangiel admitted that “long form journalism, a staple of magazines like Time, is not working” online. The same applies to long form video online, and by extension, on mobile.
Factor 8: Size Matters
So what works? To gain more insight into that (and to avoid an overly biased outlook), I reached out to Dina Kaplan, who is the COO of blip.tv. (We use blip.tv’s video player on our web property). According to Kaplan, a Pyramid of Content is emerging on the Web.
I tend to agree. Back in February 2007, I wrote an article called “The Commoditization of Distribution and the Scalability of Content”. In it, I alluded to a rudimentary pyramid with super premium on top, premium in the middle and UGC at the bottom:
It’s certainly not rocket science, and Kaplan and I are not alone in having that view. She continues: “Hulu is the best-known platform sitting at the top of the pyramid, in terms of hosting and distributing network content. YouTube, which has long been known for hosting great viral and one-off videos, has owned the bottom of the pyramid.”
The question remains: who will own the middle. A couple of years ago, YouTube made a move towards “torso content”. Kaplan’s blip.tv is obviously making a play for the middle, “blip.tv [wants to own] the middle of the content pyramid: the best original shows produced for the Web. These shows are produced by talented individuals and production companies who are building up loyal audiences for their shows, just as the producers of a traditional TV show would.”
With things like Apple launching the iPad and IPTV gathering steam, Kaplan is confident that “shows will move around from screen to screen and you’ll choose to watch content on whatever screen is most convenient for you at that moment.”
Of course, with Boxee’s struggles to get traditional media on-board, one wonders if new media producers have a golden opportunity to win traditional ad dollars, which dwarf new media dollars by a wide margin. For all the talk and excitement about online advertising and online video advertising, TV advertising in the US remains a $75 billion industry.
When you realize the dichotomy between the existing business that is Television and the potential that might be Online Video, you realize why the stakes are so high. Come back next week when we update our Pyramid of Content to reflect the reality of 2010 and look at how videos will be monetized online.
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